HostelPass

Your pre-paid pass for the best hostels in Europe

WHO, WHAT, WHERE, WHY...IN 60 SECONDS

HostelPass required a multitude of video content to assist with a wider content and marketing strategy; to educate, inspire and engage with their multiple audiences.

While high end animation was key to showcasing the app, we knew that pairing the animation with live video would provide a more aspirational feel and give a shareable quality; therefore optimising its use across social media platforms.

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ALL THE TRIMMINGS...

From the main hero video, we provided a suite of shorter edits that were each tailored for different key messages and audiences. These could then be perfectly paired with paid ads – targeting and testing different audiences in order to build brand awareness and drive sales.

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