Trend setters in developing exciting and meaningful travel programs
HostelPass required a multitude of video content to assist with a wider content and marketing strategy; to educate, inspire and engage with their multiple audiences.
While high end animation was key to showcasing the app, we knew that pairing the animation with live video would provide a more aspirational feel and give a shareable quality; therefore optimising its use across social media platforms.
From the main hero video, we provided a suite of shorter edits that were each tailored for different key messages and audiences. These could then be perfectly paired with paid ads – targeting and testing different audiences in order to build brand awareness and drive sales.