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As part of Manchester’s recovery from COVID-19, a campaign was launched to promote the city as the perfect short break destination. With all it has to offer across hospitality, leisure and culture, we created a full and dynamic video to showcase the Mancunian spirit, and the city as a great option for a midweek or weekend stay. We liaised with numerous locations to secure filming slots and sourced diverse talent in order to properly represent the residents and visitors of Manchester.
A longer hero piece was created to include the full range of activities, showcased by multiple demographics in order to engage with a range of audiences. You could be retired with a love of the outdoors and fine dining, or a family looking for a fun filled weekend to entertain the kids – Manchester would be the city to come and visit. The campaign was designed to speak to both regional and national visitors, with shorter cut downs of the piece directly representing families, millennials, or empty nesters. The combination of an overall piece, with specifically tailored edits allowed for an expansive digital campaign that provided awareness, engagement, as well as refined targeting in order to enhance visitors back to the city.