Muscle Food

Online food delivery & premium lean meats


Muscle Food wanted to shift customer perception of their offering – from being a go to for cheap lean meat, to a full service meal provider that help customers achieve their health goals.

We developed a bank of video creative for use across their website and paid social; optimising key messages, ratios and visuals.

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We produced individual pieces of content to showcase each of their products: meal plans, hampers and pots. These were perfect to provide detailed information for each element of their offering for customers looking across the range, and also to use for targeted advertising for customers interested in just one particular element.


Each ‘goals’ message also had it’s own video, in order to target specific audiences in line with their motivation and drivers – be it lose weight, get lean, eat better for less, or build muscle.

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