Online food delivery & premium lean meats
The Vegan Kind wanted social content to help drive their mission “to make a vegan lifestyle accessible to all”.
They commissioned What Media for a bank of fun and engaging videos that promoted The Vegan Kind supermarket, as well as their subscription box offering.
They wanted to highlight the range of products they offer; from household, beauty, and tasty snacks! We delivered a combination of longer and shorter form pieces which could then be optimised for use as part of a paid social campaign.
After our first project together, The Vegan Kind went from strength to strength, and returned for help with their second crowdfunding campaign.
We created an informative yet dynamic video that helped to bring all their key messages to life, with animated graphics that reflected the brand’s creative and fun values.
They went on to secure nearly £700,000 investment…over double their goal!
Keeping their finger on the pulse, The Vegan Kind worked alongside us to become one of the first 100 UK businesses to utilise the TikTok Ads platform.
They were able to achieve great results with a cost per click of £0.05 and £0.61 per 1000 impressions.