The Vegan Kind

The UK's #1 vegan supermarket and subscription box


The Vegan Kind wanted social content to help drive their mission “to make a vegan lifestyle accessible to all”.

They commissioned What Media for a bank of fun and engaging videos that promoted The Vegan Kind supermarket, as well as their subscription box offering.

They wanted to highlight the range of products they offer; from household, beauty, and tasty snacks! We delivered a combination of longer and shorter form pieces which could then be optimised for use as part of a paid social campaign.

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After our first project together, The Vegan Kind went from strength to strength, and returned for help with their second crowdfunding campaign.

We created an informative yet dynamic video that helped to bring all their key messages to life, with animated graphics that reflected the brand’s creative and fun values.

They went on to secure nearly £700,000 investment…over double their goal!

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Keeping their finger on the pulse, The Vegan Kind worked alongside us to become one of the first 100 UK businesses to utilise the TikTok Ads platform.

They were able to achieve great results with a cost per click of £0.05 and £0.61 per 1000 impressions.

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“We needed our Seedrs campaign video to be punchy, informative, engaging and easy to understand. We enlisted the support of Chris and Sam who, using all their past experiences, were able to direct us towards an exceptional finished product, utilising their animation skills to aid our story telling. Their campaign video assisted in us concluding the most supported crowd raise ever seen on Seedrs by a vegan company, with nearly 3,000 people joining our raise and us smashing 200% of our target. Great guys to work with, with a very creative approach to their output. I would highly recommend👌🏼”
Scott McCulloch
Co-founder & CEO
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