DYMO
DYMO wanted to develop a digital campaign that would build brand awareness amongst the commercial demographic; making them the go to, preferred labelling brand.
The Brief
They wanted an appropriately humorous video to balance the dry nature of their product offering, so required a strong creative concept with accompanying strapline, which would engage their audience while subtly showcasing their product range, in order to drive sales & increase market share in the UK.
More For This Client
Amongst 3 creative concepts, ‘What Will You Label Now?’ was chosen for production; from which we edited the content into videos with optimised aspect ratios for website and social media, and an alternative end frame so they could promote their new product range in the future.