Informa
Informa plc is a British multinational company specializing in publishing, business intelligence, and events. Headquartered in London, it operates in over 43 countries with approximately 11,000 employees.
The Brief
What Media’s ABC technology powers hyper-personalised video messaging at scale, delivering hundreds of thousands of tailored messages to clients across Informa’s global conferences, including Pharmaceutical, Shipping, Baby, and Packaging. By enhancing sponsorship opportunities, boosting ticket sales, and elevating attendee experiences, ABC is transforming event engagement.
More For This Client
CPHI is a global organisation that hosts leading pharmaceutical industry events and conferences. Their events bring together professionals from across the pharmaceutical supply chain, including manufacturers, suppliers, and service providers in sectors like active pharmaceutical ingredients (APIs), biologics, drug delivery, packaging, and contract manufacturing.
CPHI hosts exhibitions and events in multiple worldwide locations, offering networking opportunities, insights into industry trends, and business development platforms. What Media has worked closely with CPHI to develop and deliver personalised video campaigns across their events.