Muscle Food
Muscle Food wanted to change customer perception, and shift from being known as a budget option for lean meat to being recognised as a comprehensive meal provider that helps customers achieve their health goals.
The Brief
We developed a bank of video creative for use across their website and paid social; optimising key messages, ratios and visuals.
We produced individual pieces of content to showcase each of their products: meal plans, hampers and pots. These were perfect to provide detailed information for each element of their offering for customers looking across the range, and also to use for targeted advertising for customers interested in just one particular element.
