DYMO
DYMO offers straightforward labelling solutions with global reach and responsibility. DYMO wanted to develop a digital campaign that would build brand awareness amongst the commercial demographic; making them the go to, preferred labelling brand.
The Brief
They wanted an appropriately humorous video to balance the dry nature of their product offering, so required a strong creative concept with accompanying strapline, which would engage their audience while subtly showcasing their product range, in order to drive sales & increase market share in the UK.
More For This Client
Among three creative concepts, "What Will You Label Now?" was selected for production. The content was edited into videos with optimized aspect ratios for the website and social media, along with an alternative end frame to enable future promotion of their new product range.