American Summers
American Summers are one of the largest providers of the J1 Visa. They needed a bank of content to support their seasonal recruitment campaign for staff at summer camps across America.
The Brief
Their content needed to attract and guide customers through the sales funnel; inspiring, engaging, informing, and educating potential staff to sign up for the summer of a lifetime!
We meticulously planned and maximised a 3 day shoot at a summer camp just outside Boston, Massachusetts, in order to produce the varied content they required.
More For This Client
We ended up creating the hero ads, an interview series titled ‘Camp Changes Lives’ & filming content for their FAQ’s.